Salesmanago Blog | eCommerce Marketing, Automation & AI Insights

If you are struggling with slow, clunky, or disconnected mobile messaging tools, you're not alone. Many businesses find their mobile engagement hampered by outdated technology and fragmented systems. Imagine sending targeted, personalised messages that land instantly, driving immediate action, recovering lost sales, and boosting loyalty—all from within the platform you already use.

We've revamped our mobile capabilities, bringing them directly into the core SALESmanago platform. Forget separate logins and databases; say hello to seamless, high-speed mobile engagement. But let’s start with numbers.

Why Mobile Matters More Than Ever (The Quick Stats)

In 2024, in-app purchases have taken the lead in mobile commerce, with 78% of mobile purchases being made through apps rather than mobile websites. This could be attributed to the improved user experience and personalised features that apps offer.

It is predicted that in 2028, more than $3 out of every $5 spent on shopping online will be transacted through a mobile device.

Apps drive results: They boast 3x higher conversion rates than mobile websites and higher retention rates.  

The 2024 holiday season demonstrated that e-commerce is being reshaped by consumers who prefer transacting on smaller screens and leveraging AI-powered services for more efficient shopping experiences.

Boost in App Engagement: Sending mobile app push notifications can increase app engagement by up to 88%. Approximately 28% of mobile app users who click on a push notification end up making a purchase.

Push notifications aren’t new—but many brands are still stuck with outdated tools:
❌ Slow delivery
❌ Fragmented data
❌ Two different systems for web and app messaging

The result? Missed revenue, confused teams, and frustrated users.

What’s Changed?

The latest generation of mobile push tools isn’t just about sending messages. It’s about delivering the right content at the right time, based on unified data and real-time behaviour.

One example of this evolution is the move to fully embedded push modules within customer data platforms (CDPs)—giving marketers instant access to segmentation, automation, and analytics without switching tools.

How else does SALESmanago give you the edge? We've turbocharged our sending capabilities from 2 million to up to 30 million notifications per hour! Reach users in real-time when it matters most. We’ve worked on the creation aspect as well - now you can design standard pushes, personalised messages (using contact card details), and engaging In-App notifications easily with our refreshed, user-friendly creator and live preview.  

Put Integrated Mobile Push to Work

Here are some of the most effective ways modern brands are using mobile push and in-app notifications:

🚨 Flash Sale Alerts

Send time-limited offers that drive urgency and increase session frequency. Announce it via push: "🔥 Flash Sale Alert! 25% off everything for the next 3 hours only!" Use In-App messages to reinforce the urgency once they open the app.

 💸 Cart Abandonment Recovery

Send an immediate, personalised push notification with a reminder, maybe a small incentive ("Forgot something? Complete your purchase now for free shipping!") Why it Works? Catches users while intent is high, directly addressing a major revenue leak^.  Leverage SALESmanago's unified data to know exactly what was in the cart

🔄 Re-Engagement Campaigns

Automatically reach out to users who haven’t opened the app in 7 or 14 days. Send a targeted push: "We miss you! Check out what's new [link to new arrivals/features]" or a special offer to lure them back. It proactively combats churn and keeps your app top-of-mind. Segmentation within SALESmanago makes identifying inactive users simple

🧭 Feature Highlights

Use in-app messages to promote new features or explain recent updates. Why it Works: Educates users contextually within the app experience, increasing engagement with new functionalities

 ✅ Registration Reminders

Prompt users to complete sign-up flows they started but abandoned.

⭐ App Reviews and Feedback

Send a delayed push (e.g., 1 day later): "Enjoying your purchase? Rate your experience!" or use an In-App prompt for feedback. It captures feedback/social proof at relevant moments, improving your app and marketing.

Technical Tip: Centralised Data Makes the Difference

One of the main reasons push campaigns fail is fragmented data. By using tools that allow push and in-app messaging to be driven directly by your core contact database and behavioural segmentation, brands can: trigger more relevant messages, personalise at scale and react to customer behaviour in real-time.

No extra integration layers. No duplication of effort.

If your current mobile engagement strategy isn't delivering results, benchmark against these averages:

• Push speed: Up to 30M notifications/hour (to support scale during campaigns)

• Open rates: 20–30% with segmentation

• Retention boost: Up to 20% in the first 90 days with consistent in-app comms

Integration Checklist

Thinking of upgrading your mobile push workflows?

Here’s what you need to prepare:

• Mobile app with push permissions configured

• Backend integration with a secure SDK

• Access to your marketing platform’s segmentation and automation tools

• Automated workflows to trigger messages based on user behaviour

For setup tips, explore our technical guide. You'll need access to the Channels: Ultimate module.

Push with Purpose

Mobile push is not about shouting louder—it’s about being timely, relevant, and useful. The most successful teams use mobile messaging as part of a broader omnichannel journey, combining email, on-site messages, and app notifications to meet users wherever they are.