How AI, Emotional Spending, and Smart Discounts are Rewriting Marketing Playbooks

Generative AI + Social = The New Commerce Power Couple

Retail giants like Target are blending generative AI with real-time social media insights to transform how consumers discover and engage with products. From shortening go-to-market timelines to using AI to summarize reviews and personalize recommendations, brands are becoming more responsive than ever to cultural moments and shopper behavior. With nearly 3 in 5 consumers replacing search engines with generative AI and Gen Z driving social commerce, the line between content and conversion is disappearing fast. 

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Gen Z’s “Little Treat” Culture is Reshaping Brand Engagement

Forget big splurges—Gen Z is all about small indulgences that spark joy. Whether it’s an overpriced coffee, a scented candle, or a limited-edition lip gloss, these “little treats” are becoming a powerful driver of consumer behavior and brand loyalty. A recent study found 59% of Gen Z plan to continue spending on affordable luxuries, far outpacing older generations. The takeaway? Emotional value and micro-moments of delight are emerging as the new conversion triggers.

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Smarter Discounts, Higher Conversions

Discounts aren’t just about slashing prices—they’re a strategic lever for boosting conversions and shaping buyer behavior. Think bundled offers, spend thresholds, and time-sensitive deals. A recent Shopify report highlights 7 proven discount pricing strategies that go beyond simple percentage cuts. The key is to match the discount type with your customer’s intent and your business goals. Luckily, with SALESmanago, you can easily segment your audience based on behavior, purchase history, or customer lifecycle stage—and automatically deliver the right offer to the right person at the right time.

Grab the guide to smarter discounting