Transform raw data into meaningful connections and drive business growth with our Audiences modules. Harness the full potential of your customer interactions and create experiences that resonate, convert, and keep your customers coming back for more.
Collect and unify data from website, mobile, offline, email, sms touchpoints, and more
Manage structured & unstructured data with a single customer identifier
Oversee consent for privacy protection & 100% GDPR compliance
Monitor and analyse website visitor behaviour, seamlessly integrating it with your other data sources, including eCommerce data
Create real-time segments based on demographics
Target Contacts based on their online activity
Reach Contacts with specific email interactions
Gather ethical, zero-party data with full user consent
Personalise experiences based on customer preferences
Respect and honour user privacy and data choices
Target anonymous visitors using website and interaction data
Analyse traffic from both anonymous and monitored visitors
Boost conversions by engaging with anonymous users effectively
Identify top customers by Recency, Frequency, and Monetary value
Tailor marketing efforts to high-value segments
Boost retention by focusing on key customer groups
Optimise targeted groups with Google Ads integration
Improve ad efficiency by refining audience segments
Maximise ROI by targeting the most relevant users
Quickly build customised Loyalty Programs with advanced points and tiers
Increase customer engagement and retention through personalised rewards
Analyse and optimise Loyalty Program performance using detailed insights
Identify and target the most relevant customers for your Facebook and TikTok campaigns
Improve ad outcomes by focusing on precise audience segments
Maximise ROI by allocating ad spend to the most effective customer groups
Build contact segments using real-time, detailed transactional data like purchase value, categories, and cart details
Group customers based on specific behaviours for precise targeted marketing and increased engagement
Use real-time customer profile-based insights to refine and personalise contact segments
Built on a robust Customer Data Platform (CDP) foundation, our solution seamlessly integrates data from various sources, creating a comprehensive 360-degree view of your customers.
Leverage our simple data integration tools to unify customer information across touchpoints, enabling precise targeting. Our AI-powered predictive analytics go beyond traditional segmentation, forecasting contact behaviour and responses to supercharge your acquisition efforts.
Our easy-to-use, no-code tools empower you to capture valuable zero-party data, building richer customer profiles that fuel precise, dynamic segmentation.
This granular understanding of your audience allows for tailored product recommendations and personalised messaging across all channels, significantly increasing the likelihood of conversion. By leveraging our eCommerce-specific targeting capabilities, you can create customised client segments that respond to real-time behaviour, ensuring your offers always hit the mark.
Our data-driven loyalty solutions are designed to keep customers coming back, fostering deep, long-lasting relationships with your brand. By unifying customer data and leveraging AI-powered insights, you can create highly engaging, personalised experiences across all touchpoints.
With precise targeting and customisable segments, you can deliver relevant content and offers that keep customers engaged throughout their lifecycle. Plus, our data export options facilitate seamless integration with your existing business intelligence tools, ensuring you have a holistic view of customer engagement across your entire ecosystem.
