Measure the average CLV, the time between purchases,
customer lifespan, and other transactional statistics specific for your store
Identify the communication channels that have the highest
sales conversion
Control the number of customers with different probability
of buying or churning
Target customers with high churn risk with dedicated
reactivation campaigns
Manage your mass communication to change the frequency of
sent campaigns to users depending on the chance for the next purchase
Decide which automation processes should be activated to
customers depending on their segment in the purchase and churn prediction
Adjust the communication channel to each customer to
improve the chance for conversion
Predict CLV for each customer based on the past
transactions
