Customer Preference Center
“'Zero' party data is gold… When a customer trusts a brand enough to provide this really meaningful data, it means that the brand doesn’t have to go off and infer what the customer wants”
You are probably not aware but the majority of your Online Store Customers would be willing to voluntarily give you the information about their interests and product preferences. These are called Zero Party Data. Listen to your customers by creating a Customer Preference Center and allow your customers to manage their interests, offer personalization & express declarative purchase intentions.
83% of consumers are willing to share their data to create a more personalized experience.
63% of consumers expect businesses to know their unique needs and expectations.
92% of customers appreciate companies giving them control over what information is collected about them.
79% of customers are willing to share relevant information about themselves in exchange for contextualized interactions in which they’re immediately known and understood.
74% of consumers say “living profiles” with more detailed personal preferences would be useful if they were used to curate personalized experiences, products and offers.
80% of consumers are more likely to make a purchase from a brand that provides personalized experiences.
Your online conversion rate can improve by roughly 8% when you include personalized consumer experiences.
better and personalize your marketing like never before
Customer Experience on the highest level while being mindful of data ethics
on giving your customers, unique or even exclusive content
recipients decide what content they receive from your company
users to voluntarily provide information about their intentions, motivations, and interests
data in the most legitimate way possible with the highest data ethics, to don’t disappoint customers
all consents and data from each channel in one place
with customers through their selected channels and at their preferred times
perfectly to the needs of consumers, show only fitted data and products
Allow customers to fully control and monitor all their marketing consents
Make your Preference Center a safe space of customer data with quick and easy access to update it by the user.
Listen to the customers’ needs even more precisely
Give them time to choose their preferred channels, how and at what time they want to hear from you.
Gather real, rich data and be more efficient in your actions
Zero-party data is the most reliable and relevant collection of information about your customers, make use out of it and watch your profits grow!
Assure your consumers that they are in the right hands
Collect data properly with data ethics and use possessed information on the highest level.
Avoid AI and statistical pitfalls
By using the Preference Center, you will know your customers inside out, preferred products, sizes, or even colors of their choice.
Know your customers
Wizard especially tailored to your eCommerce needs
Consent management center
Available for identified contacts
Perfect compatibility with your consumer preferences based on zero-party data
Define communication channels preferred by the users
Message priorities management
Capability to select Individual frequency of all communication methods by the user
Customizable deliverability of marketing materials about new products and new recommendations
Option to choose product preferences by the consumer
Possibility to update preferences by the user
Possibility to opt-out any time
Transparent data ethics policy available to all