What’s New? – SALESmanago – Customer Data Platform With Marketing Automation

As we have crossed the midpoint of 2024, it’s an opportune moment for Chief Marketing Officers (CMOs) to evaluate progress and ensure their strategies align with… the “dynamic landscape” would be an understatement, really. With Gartner identifying AI integration, evolving marketing roles, and cross-functional growth as top priorities for 2024, CMOs need to critically assess their trajectory. Here’s a detailed check-in guide to help CMOs stay on track.

Take a cheese cooperative steeped in tradition, crafting Parmigiano Reggiano since 1967, nestled in Italy’s renowned “food valley.” Now, picture them taking their age-old craft and propelling it into the digital age with impressive results. That’s the story of 4 Madonne Caseificio dell’Emilia.

Google is stuffing powerful new AI tools into tons of its existing products and launching a slew of new ones. Experts point out it’s a high-risk strategy, given that AI language models have numerous flaws with no known fixes. But this is Google. We, marketers working across operations of all possible sizes, are exposed to far more trivial risks while jumping on the AI train. We can, for example, make ourselves and our company look really silly.

If you haven’t heard of zero-party data’s immense benefits for online businesses, you must’ve spent the last two years under a particularly cozy rock.

Focus Garden, the premier destination for high-quality garden furniture and supplies, cultivates success as meticulously as their customers cultivate their gardens. We’re proud to support the company in their digital journey, focused strategically overcoming challenges and setting new standards in customer engagement.

SALESmanago, a leading no-code CDP & Marketing Automation platform, is excited to announce significant changes to its leadership team, aimed at enhancing our delivery of end-to-end solutions to the mid-market. With a focus on actionable data insights and a flexible workflow management engine, we enable our clients to run automated, omnichannel marketing campaigns for maximized conversion and upsells.

The data noise can keep you in the dark – that’s why Spotlight shines the light on the hidden visitors and helps convert them into loyal Customers. Understand your anonymous shoppers and tailor personalized website campaigns based on their behavior.

Evaluate how effectively SALESmanago has been supporting your marketing efforts and see what you can expect in the future! In this new section added to the Main Dashboard, you can see the revenue generated for your e-store through SALESmanago over a specific period, as well as a prediction for the upcoming equivalent period. The Added Value is calculated based on a time decay attribution model, one of the most accurate revenue attribution models, which assigns different values to subsequent touchpoints.

Benefit from another method for obtaining recommendation data and freely customize product listing! We are adding an API method for the batch retrieval of collaborative filtering recommendations.

Enjoy a more user-friendly interface and intuitive navigation across the system! Save time and quickly move around SALESmanago! We are introducing a new, improved menu, with all functionalities divided into 6 main categories. Additionally, we are introducing a search box at the top of the screen, which allows you to easily find both features and Contacts. For now, the new menu is available under the "New menu" switch, and you still have the option to go back to the old navigation system.

Streamline your marketing processes, increase sales, and drive revenue growth. Effortlessly engage customers with personalized messages, targeted offers, and automated follow-ups. Increase conversions through cart abandonment recovery and cross-selling opportunities. Maximize customer loyalty with effective program management. Experience the power of automation integrated with CDP to unlock your eCommerce potential.

Introducing "SALESmanago Free Plan Account", your doorway to advanced, cost-free marketing tools! With our Free Plan, get basic capabilities like Contact import, Email creation using our enhanced Email Design Studio, Email sending, and result analysis. Propel your company's growth at zero cost, and take an informed plunge into the SALESmanago platform. Embark on a self-guided user flow from importing contacts to analyzing results. Enjoy supportive services including access to the SALESmanago Community, Sales Support, and Standard Ticket service. Start free, grow exponentially!

Introducing AI Studio Images! Generate endless image variations with DALL-E 2 integration. Streamline image generation, say goodbye to manual editing, and create stunning visuals effortlessly. Generate color palettes for professional, coherent designs. Save time and focus on your business while AI Studio Images takes care of captivating visuals.

At SALESmanago, we make data transfer easy! It doesn't matter if you're importing Contacts, using Contact Cards, taking advantage of our ready-made integrations, or accessing our Backend API – we've got you covered. Unleash the power of SALESmanago and make data transfer a breeze!

Push the boundaries of where true engagement and customer intimacy happen with the new Email Design Studio for eCommerce. Get more conversions and collect Zero-Party Data using this unique mobile-first, state-of-the-art email designer.

Turn raw data into a fully functional contact database on your first attempt using error-proof guidance. Focus on proper onboarding to the platform and gain independence from IT.

"Use the first Customer Engagement Platform offering an innovative email designer integrated with ChatGPT technology. With generative AI, you can create more engaging content and campaigns to increase customer intimacy."

Maximize your marketing impact and become your CEO’s trusted revenue partner with new eCommerce Dashboard. Easily visualize your data to quickly identify patterns, dependencies, and trends. Connect your eCommerce platform with your marketing data in real-time from one convenient location and leverage Growth Intelligence to boost your business.

Achieve your marketing goals with the only Workflow Generator made by eCommerce specialists working with brands like Starbucks, Lacoste, KFC, New Balance, and Victoria’s Secret. Easily find the best templates to leverage Precision execution, maximize each channel’s impact and achieve your marketing goals.

Do you have a mobile app created using the Flutter framework? Now you can integrate it with the SALESmanago platform! Enhance your analytics with data from your application and save time by handling notifications via SALESmanago.

If you haven’t heard of zero-party data’s immense benefits for online businesses, you must’ve spent the last two years under a particularly cozy rock.

Picture an iceberg. But not the looming danger kind. This is an IceCREAMberg. Made of all the goodies eCommerce marketers can dream of. This part, above the water line, is the part you have access to. But this is just 14% of it all. This is your customer base. The rest, a whopping 86%, is, sadly, beyond your reach. What a frustration. If only you’d have a Spotlight, to uncover these previously hidden rewards…

When it encountered a growth plateau, Pitbull West Coast was already making waves with its unique blend of streetwear and sportswear. The challenge was clear: how to leverage technology to transcend traditional marketing limitations and truly connect with their audience.

A heated debate has been ignited following an inaugural Gartner’s Magic Quadrant on Customer Data Platforms with Salesforce being named a category leader. The crux of the matter lies in whether all vendors labeling their products as CDPs truly meet the standards set forth by industry definitions.

Benefit from another method for obtaining recommendation data and freely customize product listing! We are adding an API method for the batch retrieval of collaborative filtering recommendations.

Enjoy an improved UI for Contact segmentation! We are significantly improving the Contact filter: filtering by number of emails, which has now been renamed filtering by activity in Email Marketing channel. Now, when filtering Contacts by email-related activity, you can define a time range of up to 2 years and decide between the AND & OR connectors for more precise targeting. Moreover, besides email opened, email clicked, and email sent, you can also use a new activity type: Sending status, which allows you to filter Contacts based on the sending status of a specific mailing. Additionally, we are implementing a new, refreshed design for the following Contact filters: filtering by Key Information, filtering by standard detail(s), filtering by tag(s), filtering by tag scoring, filtering by consent status, and filtering by visit (Spotlight).

Ensure that your sender account complies with all regulations! To protect the deliverability rates of our customers, we are introducing SPF, DKIM, and DMARC validation for new sender accounts. Sender accounts that do not have these required email authentication protocols cannot be used to send emails to more than 1,000 Contacts.

Cancel an ongoing mailing without applying the Emergency Email Brake (and without preventing other emails from being sent)! Previously, to prevent unwanted emails from an ongoing mailing from being sent, you had to use the Emergency Email Brake or ask our Support for help. Now, SALESmanago allows you to cancel an entire ongoing mailing on your own, from the Email Marketing module.

Gain even more control over your Workflow campaigns! Previously, you could schedule a Workflow to be activated and deactivated on specific dates. Now, you can also specify the times.

Enjoy a modern look and a unified user experience! We are refreshing the overall design for the following Contact filters: Filtering by consent status, Filtering by Contact scoring, and Filtering by email address domain.

Generate RFM reports for individual e-stores and enjoy enhanced analytical capabilities! Previously, Contacts included in RFM reports could only be selected (filtered) based on tags. Now, you can also narrow your selection to Contacts that have made a purchase in a specific e-store.

Target anonymous visitors with dynamic product recommendations and boost your conversions! We are enhancing the Spotlight feature by introducing dynamic product recommendations in Web Push notifications intended for anonymous visitors. The dynamic recommendations are based on the Recently viewed products scenario.