What’s New? – SALESmanago – Customer Data Platform With Marketing Automation

The Starter Pack supports mid-market brands with tailored, highly personalised customer journeys, providing an average 20x ROI and 30-day Time To Value
Company launches industry-firsts with automated AI omnichannel workflows and Growth Framework to support ecommerce brands at each stage of their journey
With 27% more marketing technology tools flooding the market this year alone, SALESmanago is calling for the end of overpaying and underusing martech features and point solutions

Navigating the journey of business growth in today’s digital landscape is a complex and ever-changing challenge. As a CEO, your role has evolved, and the concept of growth hacking has become essential for steering your company through the various stages of growth. It is not just about survival anymore, it’s about thriving and outpacing the competition in an environment that demands both agility and innovation.

Commerce is fickle; it stagnates and booms. Customer journeys are non-linear. And these are the things we know for sure. Without actionable customer data and personalised journeys, eCommerce companies are losing customers and prospects, eroding their brand, and sacrificing their competitive edge.

What's inside: -Why and how omnichannel outperforms single‑channel cross‑selling campaigns. -The importance of being present in intent‑rich micro-moments. -Ways to provide a unified, seamless customer service experience across all touchpoints.

YouTuber Tomasz Rożek’s channel, “Science. I like It,” recently featured a fascinating discussion on “Next Steps of AI Expansion” with Aleksandra Katarzyna Przegalińska-Skierkowska. While the lack of English subtitles remains a mystery, the conversation itself is a must-watch.

Since 2020, Google has been announcing plans to remove third-party cookies from Chrome to enhance user privacy. However, on July 22, Google revealed that they are no longer moving forward with this plan. So, should we even care anymore?

As we have crossed the midpoint of 2024, it’s an opportune moment for Chief Marketing Officers (CMOs) to evaluate progress and ensure their strategies align with… the “dynamic landscape” would be an understatement, really. With Gartner identifying AI integration, evolving marketing roles, and cross-functional growth as top priorities for 2024, CMOs need to critically assess their trajectory. Here’s a detailed check-in guide to help CMOs stay on track.

Take a cheese cooperative steeped in tradition, crafting Parmigiano Reggiano since 1967, nestled in Italy’s renowned “food valley.” Now, picture them taking their age-old craft and propelling it into the digital age with impressive results. That’s the story of 4 Madonne Caseificio dell’Emilia.

Easily integrate with WhatsApp via Bird and take full advantage of this modern communication channel! SALESmanago is introducing a new version of the WhatsApp integration, based on the latest version of the Bird platform. The new integration meets all technical requirements and offers new options.

Join the webinar and: -Change Your point of view on CX -Understand deeply Gen Z as customers, their motivation, cultural change and even some of their slang -Find a new communication code or even build a new playbook

Streamline your marketing processes, increase sales, and drive revenue growth. Effortlessly engage customers with personalized messages, targeted offers, and automated follow-ups. Increase conversions through cart abandonment recovery and cross-selling opportunities. Maximize customer loyalty with effective program management. Experience the power of automation integrated with CDP to unlock your eCommerce potential.

Introducing "SALESmanago Free Plan Account", your doorway to advanced, cost-free marketing tools! With our Free Plan, get basic capabilities like Contact import, Email creation using our enhanced Email Design Studio, Email sending, and result analysis. Propel your company's growth at zero cost, and take an informed plunge into the SALESmanago platform. Embark on a self-guided user flow from importing contacts to analyzing results. Enjoy supportive services including access to the SALESmanago Community, Sales Support, and Standard Ticket service. Start free, grow exponentially!

Introducing AI Studio Images! Generate endless image variations with DALL-E 2 integration. Streamline image generation, say goodbye to manual editing, and create stunning visuals effortlessly. Generate color palettes for professional, coherent designs. Save time and focus on your business while AI Studio Images takes care of captivating visuals.

At SALESmanago, we make data transfer easy! It doesn't matter if you're importing Contacts, using Contact Cards, taking advantage of our ready-made integrations, or accessing our Backend API – we've got you covered. Unleash the power of SALESmanago and make data transfer a breeze!

Push the boundaries of where true engagement and customer intimacy happen with the new Email Design Studio for eCommerce. Get more conversions and collect Zero-Party Data using this unique mobile-first, state-of-the-art email designer.

Turn raw data into a fully functional contact database on your first attempt using error-proof guidance. Focus on proper onboarding to the platform and gain independence from IT.

"Use the first Customer Engagement Platform offering an innovative email designer integrated with ChatGPT technology. With generative AI, you can create more engaging content and campaigns to increase customer intimacy."

Maximize your marketing impact and become your CEO’s trusted revenue partner with new eCommerce Dashboard. Easily visualize your data to quickly identify patterns, dependencies, and trends. Connect your eCommerce platform with your marketing data in real-time from one convenient location and leverage Growth Intelligence to boost your business.

Achieve your marketing goals with the only Workflow Generator made by eCommerce specialists working with brands like Starbucks, Lacoste, KFC, New Balance, and Victoria’s Secret. Easily find the best templates to leverage Precision execution, maximize each channel’s impact and achieve your marketing goals.

Do you have a mobile app created using the Flutter framework? Now you can integrate it with the SALESmanago platform! Enhance your analytics with data from your application and save time by handling notifications via SALESmanago.

The Starter Pack supports mid-market brands with tailored, highly personalised customer journeys, providing an average 20x ROI and 30-day Time To Value
Company launches industry-firsts with automated AI omnichannel workflows and Growth Framework to support ecommerce brands at each stage of their journey
With 27% more marketing technology tools flooding the market this year alone, SALESmanago is calling for the end of overpaying and underusing martech features and point solutions

Google is stuffing powerful new AI tools into tons of its existing products and launching a slew of new ones. Experts point out it’s a high-risk strategy, given that AI language models have numerous flaws with no known fixes. But this is Google. We, marketers working across operations of all possible sizes, are exposed to far more trivial risks while jumping on the AI train. We can, for example, make ourselves and our company look really silly.

If you haven’t heard of zero-party data’s immense benefits for online businesses, you must’ve spent the last two years under a particularly cozy rock.

Boost your efficiency with easy Preference Center management! Enjoy a new, more intuitive interface for the Preference Center wizard! We are transforming the Preference Center into a user-friendly, no-code solution in terms of both configuration and management. Additionally, the Preference Center wizard has been redesigned for a better user experience.

Engage your customers with compelling text content and high-quality visuals! Provide excellent service to your website visitors by shortening the response time in Live Chat! Target Contacts through the most effective channels for maximum results! SALESmanago is introducing AI Sidekick—a new support tool based on artificial intelligence and integrated into a number of SALESmanago features. You can ask it for help when creating emails, text messages, and Web Push notifications, or when communicating with website visitors via the SALESmanago Live Chat. Moreover, it allows you to optimize your Workflow processes and Contact segmentation by automatically selecting the most effective channel for individual Contacts.

Leverage your data to reach the right audience at the right time! Engage your Contacts and encourage them to return to your store! SALESmanago is adding two new Workflow Events designed specifically for use in combination with Product Collections. The Events: Product price dropped and Product is back in stock allow you to trigger a Workflow based on changes in your Product Catalog and notify these changes to those Contacts who may find this news interesting.

Send personalized transactional messages in real time and make sure that your time-sensitive communications are always delivered on time! SALESmanago is introducing an API method for sending transactional text messages, for example, to confirm a purchase or payment. In the Mobile Marketing module, dedicated tabs for transactional messages have been added to Sent messages and Templates.

Enjoy greater flexibility when creating Contact segments! SALESmanago is adding a number of dynamic time ranges to the Contact filter: Filtering by date. Before, it was only possible to select a specific date range. Now, you can choose from a variety of options, such as today, within last 7 days or less than (X) days ago.

Save time and effort by sharing Workflows and email templates between different SALESmanago accounts! Up till now, it has been possible to share (copy) Workflow processes between connected SALESmanago accounts. Now, we are extending this option to email templates.

Follow the latest trends with the TikTok integration and grow your revenue by leveraging Contact data collected in SALESmanago! SALESmanago is introducing a new version of Facebook and Google Ads integrations, in addition to implementing a new integration with TikTok. All these integrations are now available in a single place (Menu → Audiences → Social Media → Ad audiences). Both the integration process and the creation and management of ad audiences is now very similar for all these integrations.

Make the most of the Google Ads integration with SALESmanago! SALESmanago is improving its integration with Google Ads to adjust it to recent changes implemented by Google. The new integration offers a more efficient mechanism for synchronizing Contacts.

Find the best time to reach your Contacts! SALESmanago is introducing a new option for the Workflow element Wait. The new option, Wait for average time between orders, allows you to reach your Contacts when they are most likely to place an order.