SALESmanago and Leadoo join forces to build Europe’s largest Customer Engagement Platform and drive mid-market eCommerce growth

SALESmanago and Leadoo join forces to build Europe’s largest Customer Engagement Platform and drive mid-market eCommerce growth

November 25, 2024
  • SALESmanago acquires SaaS marketing technology conversion platform Leadoo as part of mission to become Europe’s number one CEP

  • Helsinki-headquartered Leadoo will strengthen SALESmanago’s presence in the UK, Nordics and Benelux, powering eCommerce customer growth with deep insights and personalisation

Krakow/Poland & Helsinki/Finland, November 26th, 2024: SALESmanago, the European SaaS powerhouse with over 2,000 customers, today announces the acquisition of the lead conversion platform Leadoo, with more than 1,000 customers. The deal will boost European eCommerce growth with a compelling, best-in-class Customer Engagement Platform (CEP) for mid-market brands.

 

The Leadoo SaaS platform specialises in identifying, activating and converting website visitors to become buyers, enhancing SALESmanago’s tailored and highly personalised CEP solution, which provides an average of 20x ROI and 30-day Time To Value. 

 

By integrating Leadoo’s innovative conversion capabilities, SALESmanago – which powers 158+ billion customer transactions per month – offers an even more robust CEP starter kit and growth framework. The acquisition will bring together best-in-class engagement and retention tools, helping customer acquisition for thousands of eCommerce clients across Europe. 

 

With a strong presence in Northern Europe and the UK for Leadoo, and Central, Eastern and Southern Europe for SALESmanago, the new partnership cements SALESmanago’s vision to become a leader in Europe’s marketing technology landscape. 

 

Brian Plackis-Cheng, CEO at SALESmanago, commented: “This strategic move consolidates Europe’s marketing automation sector with a formidable combination of Leadoo’s leading web conversion platform and SALESmanago’s Customer Engagement Platform. It accelerates our mission to provide a comprehensive, yet simple, mid-market CEP, and is a significant step on our journey to becoming Europe’s number one mid-market platform.” 

 

Fredrik Rönnlund, CEO of Leadoo, added: “Joining forces with SALESmanago represents an exceptional opportunity for both companies to grow and better serve our shared customer base. We are confident that this merger will help both companies’ current and future customers drive more results from their marketing efforts.”

 

John Messamore, Partner from SilverTree Equity, commented: “The combination of SALESmanago and Leadoo brings together two market-leading GenAI-enabled platforms, unlocks bundling and cross-selling opportunities for both businesses and offers customers and the market a more compelling platform to support digital commerce.”

 

Ravi Sharma, Partner from Perwyn, added: “This investment underscores our confidence in the SALESmanago ambition to become Europe’s leading CEP and represents the first of other strategic alliances planned over the coming months.”

 

Leading eCommerce brands, including Victoria’s Secret, iSpot, Orbico, Horta, Komputronik and 4F, already benefit from SALESmanago’s ROI and Time to Value capabilities.

Latest posts

Jabonarium: Crafting Natural Growth with Personalised Email Marketing
Read more
May 16, 2025

Jabonarium: Crafting Natural Growth with Personalised Email Marketing

In the vibrant Spanish market, Jabonarium has carved a unique niche for itself, empowering customers to create their own natural cosmetics at home. More than just a store, Jabonarium is a resource for conscious consumers seeking personalised, high-quality beauty solutions. However, to truly blossom, they needed to nurture their growing customer base and culti...

Growth Hack Series: How to Supercharge Your Mobile Engagement
Read more
May 14, 2025

Growth Hack Series: How to Supercharge Your Mobile Engagement

As mobile usage dominates the digital landscape, more eCommerce brands are asking: “How do we get users to re-engage, convert, and come back—without annoying them?” The answer? Thoughtfully timed, well-segmented mobile push and in-app notifications.

Tatuum's Fashion Marketing Overhaul
Read more
May 12, 2025

Tatuum's Fashion Marketing Overhaul

Tatuum, a renowned Polish fashion brand, has been shaping capsule wardrobes for over 25 years. The brand stands out for its holistic approach to fashion, emphasising quality, longevity, and timeless design. Tatuum promotes a lifestyle rooted in respect for relationships, experiences, and sustainable values. Its collections are crafted with care, reflecting a commitme...