Data is today the most valuable fuel for the economy. SALESmanago Data Exchange allows you to export key data from the SALESmanago system to the external computing environment, where you can freely process and combine it with data from other sources.
The use of SALESmanago provides computing power that allows:
conducting analysis of any large data sets without worrying about hardware requirements or the time needed for calculations
improving business efficiency by integrating data from the SALESmanago system with data from other sources (e.g. Google Analytics, DoubleClick, AdWords or YouTube, data warehouses, external BI systems)
flexible cloud processing, allowing for the secure storage of data and convenient work with it
How does this work?
SALESmanago Data Exchange allows you to work in a cloud computing on data from the system, such as:
- visits to the site from various sources,
- entire visit course.
Data can be exported at any time and with any frequency. You can copy them to your own structures or use in a dedicated project at any time.
Measure traffic valueBy comparing data from AdWords, DoubleClick or YouTube with SALESmanago transactional analytics, you will identify campaigns that bring customers with the highest lifetime value.
Real-time efficiencyBased on customer behavior on the site, implement personalized campaigns optimizing the budget in the real time bidding model.
Broaden your perspectiveProvide complete behavioral and transactional data for external analytical systems to better plan strategically.
Clear pictureUse presentation and visualization techniques to transform SALESmanago data into knowledge that allows you to increase the competitiveness of your entire enterprise.
Optimize supply chainsFind correlations between realized margin and procurement, storage costs and supplier selection.
Increase rotationBy forecasting demand and overtaking the competition, accelerate the rotation of products in the store.
Omnichannel salesInvestigate the impact of price on sales in various channels (store, marketplaces, offline).
Price adjustmentAdjust store prices to market trends and current data on competitors' prices in real time.