Salesmanago Blog | eCommerce Marketing, Automation & AI Insights
Imagine a jewellery retailer achieving a tenfold increase in click-through rates and a fivefold boost in open rates compared to standard email campaigns. This remarkable achievement belongs to YES Jewellery Ltd., Poland's leading jewellery brand established in 1981. With nearly 400 employees and over 150 stores nationwide, this Polish powerhouse has revolutionised its digital marketing approach through sophisticated automation.
By implementing precise database segmentation based on customer behaviour and product preferences, YES has increased its contact database by 28.89% in just 12 months while delivering hyper-personalised communications that resonate with individual shoppers. How did a traditional jewellery retailer transform its marketing effectiveness with data-driven automation? Discover all the implementation details and comprehensive strategies in the full case study attached.
Share with Your Community
Latest posts
July 15, 2025
SALESmanago launches real-time marketing suite to cut campaign creation time from hours to minutes
Smarter, faster communication tools clear execution bottlenecks, embed conversational marketing, and unlock instant personalisation across every customer channel.
July 14, 2025
How Ancient Craft Broke the eCommerce Ceiling
In the heart of Italy's renowned Emilia-Romagna region, 4 Madonne Caseificio dell’Emilia has been a bastion of tradition since 1967, crafting world-class Parmigiano Reggiano PDO. More than just a producer, it is a guardian of heritage. However, to carry this legacy into the future, they needed to transform their digital presence from a simple storefront into the...
July 10, 2025
From Lead to Loyal Customer: How a Successful Marketing Funnel Works
The marketing funnel is a concept that defines the journey of a potential consumer from the moment they identify a need for goods or services to the stage of becoming a loyal customer of your brand.In digital marketing, it refers to the process of converting someone from a casual internet user who comes into contact with the brand ...