Revolutionizing Pharmacy Retail: Nahdi’s Marketing Evolution

Nahdi Medical Company, the leading pharmacy chain in Saudi Arabia with a remarkable $2.3 billion revenue, has transformed the shopping experience for over 4 million customers through intelligent implementation of SALESmanago's Customer Data Platform. The results speak volumes - automated emails achieve a 183% higher conversion rate compared to mass campaigns, while dynamic emails boast a 165% higher open rate and 177% higher click-through rate than traditional approaches.


With an extensive network of nearly 1,200 stores across Saudi Arabia and UAE, Nahdi has masterfully unified customer data from multiple touchpoints - website, mobile application, and physical stores - to create truly personalised omnichannel experiences. How did this retail giant, which raised $1.8 billion in its initial public offering, successfully segment its diverse customer base and implement automated marketing processes that consistently deliver the right content, at the right time, through the right channel? Read the full case study below.