Salesmanago Blog | eCommerce Marketing, Automation & AI Insights
Imagine a niche cosmetics retailer achieving a sevenfold return on investment through intelligent marketing automation. Drogeria Pigment, a Polish company specialising in natural, organic and Korean cosmetics, has transformed their customer engagement strategy with remarkable results. Their automated loyalty programme emails outperform standard mass mailings with 400% higher open rates and 240% higher click-through rates, while their abandoned cart recovery messages deliver 300% better open rates and 280% better click rates than traditional campaigns.
How has this retailer of mineral products and makeup brushes created such a successful automated marketing ecosystem? Through sophisticated database segmentation using RFM analytics, intelligent cart abandonment workflows, and an automated loyalty programme that instantly rewards customers when transaction thresholds are reached. Discover all the implementation details and comprehensive strategies in the full case study attached.
Share with Your Community
Latest posts
July 24, 2025
SALESmanago acquires Thulium from Spire Capital Partners to unify marketing and customer service for a seamless and personalised AI-powered eCommerce journey
SALESmanago sets the new standard for customer engagement by becoming the first platform to fully connect customer data, marketing automation, omnichannel communication, and customer serviceEuropean mid-market eCommerce brands can now fuel revenue growth by monetising customised interactions throughout the entire...
July 21, 2025
The Future of Retail: Omnichannel Commerce and Its Challenges
Expanding retail sales online, even by brands that have solidified their market position in physical shops, has practically forced new approaches to consumer engagement. Unlike traditional commerce or classic marketing, omnichannel commerce comes with an integrative vision that ensures the customer a unified experience across various physical and online channels.
July 18, 2025
The Best Ecommerce Marketing Tools to Grow Your Online Store in 2025
Digital marketing tools for eCommerce have become essential for a business’s survival and its ability to remain competitive in an oversaturated market. While, unlike physical spaces, the internet offers room for all forms of selling, the vast number of online shops and brands leads to highly volatile consumer behaviour. This is where the right marketing tools come in...