How Tognana Expands Its Reach in Home Goods

Tognana Porcellane, an Italian porcelain manufacturer with roots dating back to 1775, has achieved remarkable digital marketing success through its implementation of SALESmanago's comprehensive customer engagement platform. With a stunning 350% better click-through rate on automated workflow emails compared to standard campaigns and an impressive 159% higher open rate, the company has transformed its online customer experience.


The platform has become central to Tognana's acquisition strategy, with 36% of their contact database generated through SALESmanago forms, and an outstanding 97% of contacts consenting to receive marketing emails. How did this prestigious brand, which blends traditional craftsmanship with modern innovation, successfully leverage personalized banners, abandoned cart recovery, and product recommendation frames to ensure that 18% of all transactions now originate through newsletters? Read the full case study below.