In the competitive world of dermocosmetics, Bioderma, a French brand under the NAOS company, has achieved remarkable results through their BIOsfera loyalty programme. Combining the scientific precision of their products with an equally precise approach to customer relationships, the brand recorded a 470% increase in open rates and nearly 800% higher click-through rates compared to standard communications.
Bioderma effectively bridged the offline and online worlds, offering customers not just transactional rewards but also access to expert skincare knowledge. Through advanced segmentation based on skin types and individual needs, the brand builds a credible community where personalisation and education work hand in hand with fostering loyalty.
Discover the complete implementation details and comprehensive strategies in the full case study attached below.
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