Salesmanago Blog | eCommerce Marketing, Automation & AI Insights
Creating enriching educational experiences isn't just Borgione's business model—it's now their marketing strategy too. With 50 years of tradition providing educational materials, toys, and furnishings for families and schools, this Italian company has successfully translated their mission of stimulating children's skills and emotions into a powerful digital engagement approach.
Borgione's transformation centers on creating highly personalized customer journeys. Their comprehensive strategy includes intelligent lead generation through targeted pop-ups, cross-channel abandoned cart recovery, and sophisticated nurturing programs for new customers. Post-purchase campaigns and wishlist reminders keep customers engaged long after their initial transaction.
Discover the complete implementation details and comprehensive strategies in the full case study attached below.
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