Creating enriching educational experiences isn't just Borgione's business model—it's now their marketing strategy too. With 50 years of tradition providing educational materials, toys, and furnishings for families and schools, this Italian company has successfully translated their mission of stimulating children's skills and emotions into a powerful digital engagement approach.
Borgione's transformation centers on creating highly personalized customer journeys. Their comprehensive strategy includes intelligent lead generation through targeted pop-ups, cross-channel abandoned cart recovery, and sophisticated nurturing programs for new customers. Post-purchase campaigns and wishlist reminders keep customers engaged long after their initial transaction.
Discover the complete implementation details and comprehensive strategies in the full case study attached below.
Share with Your Community
Latest posts
May 7, 2026
Omnichannel vs Multichannel: What's the Difference (and Does It Actually Matter?)
You’ve seen the slide before. You know the one with your brand in the middle, channels radiating outward like a proud little sun. Email, SMS, web push, social, paid ads, on-site personalisation, maybe a loyalty program if you're feeling ambitious. It says "
April 30, 2026
April’s Trends: Treatonomics is No Fool’s Recipe
This month isn’t about being fooled by the next massive industry panic or buying into stressful, hyper-complex tech trends. Low-friction joy? Welcome to the era of Treatonomics.
April 23, 2026
Growth Hacking Series: Your Post-Purchase Automation Is Probably Too Generic. Here's How to Fix It
Most eCommerce teams have post-purchase automation. The honest question is whether it's actually doing anything useful.A lot of those workflows were set up once, never really revisited, and now just quietly run in the background, triggering the same follow-up email whether someone spent $12 or $1,200. A customer buying a $15 water bottle and a customer bu...