Salesmanago Blog | eCommerce Marketing, Automation & AI Insights
Imagine a modern jewellery brand combining nearly 200 years of family tradition with cutting-edge digital marketing to achieve a 62% growth in conversion rates. Ania Kruk, established in 2012 by siblings representing the fifth generation of the famous Kruk jeweller family, has revolutionised their customer communication through AI-powered recommendations and precise audience targeting. Their dynamic AI messages outperform traditional email campaigns with an astonishing 1218% higher click-through rate, while their segmented email campaigns deliver 248% better engagement than mass mailings.
How does this blend of heritage craftsmanship and advanced technology translate into measurable business results? By implementing machine learning algorithms that predict purchasing behaviour, recovering abandoned carts with personalised product suggestions, and deploying automatic win-back campaigns with dynamic content, Ania Kruk has achieved a 77% increase in average open rates for mass emails. Discover all the implementation details and comprehensive strategies in the full case study attached.
Share with Your Community
Latest posts
July 24, 2025
SALESmanago acquires Thulium from Spire Capital Partners to unify marketing and customer service for a seamless and personalised AI-powered eCommerce journey
SALESmanago sets the new standard for customer engagement by becoming the first platform to fully connect customer data, marketing automation, omnichannel communication, and customer serviceEuropean mid-market eCommerce brands can now fuel revenue growth by monetising customised interactions throughout the entire...
July 21, 2025
The Future of Retail: Omnichannel Commerce and Its Challenges
Expanding retail sales online, even by brands that have solidified their market position in physical shops, has practically forced new approaches to consumer engagement. Unlike traditional commerce or classic marketing, omnichannel commerce comes with an integrative vision that ensures the customer a unified experience across various physical and online channels.
July 18, 2025
The Best Ecommerce Marketing Tools to Grow Your Online Store in 2025
Digital marketing tools for eCommerce have become essential for a business’s survival and its ability to remain competitive in an oversaturated market. While, unlike physical spaces, the internet offers room for all forms of selling, the vast number of online shops and brands leads to highly volatile consumer behaviour. This is where the right marketing tools come in...