Salesmanago Blog | eCommerce Marketing, Automation & AI Insights
Imagine a modern jewellery brand combining nearly 200 years of family tradition with cutting-edge digital marketing to achieve a 62% growth in conversion rates. Ania Kruk, established in 2012 by siblings representing the fifth generation of the famous Kruk jeweller family, has revolutionised their customer communication through AI-powered recommendations and precise audience targeting. Their dynamic AI messages outperform traditional email campaigns with an astonishing 1218% higher click-through rate, while their segmented email campaigns deliver 248% better engagement than mass mailings.
How does this blend of heritage craftsmanship and advanced technology translate into measurable business results? By implementing machine learning algorithms that predict purchasing behaviour, recovering abandoned carts with personalised product suggestions, and deploying automatic win-back campaigns with dynamic content, Ania Kruk has achieved a 77% increase in average open rates for mass emails. Discover all the implementation details and comprehensive strategies in the full case study attached.
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