Customer Behavioural Profile
We know what products are clicked and viewed by the identified customer on your Online Store
& Next Best Offer Engine
Dynamic 1-to-1 emails sent after visit of your customer to your website
Dynamic widgets with product suggestions on your Online Store
Unique marketing automation solution and recommendation engine for Online Stores
Unique customer behaviour and interest analysis – New Generation Digital Body Language
The system analyzes website viewability thanks to marking its elements with SALESmanago Web Beacons. That way it can identify which elements a particular user viewed and build his profile based on what he watched. The technology enriches traditional behavioral analytics, which relies only on clicks, with data about what given customer views on the website.
The module collects data:
For individual users and for the whole base,
For particular products and for categories,
Per day, per week and per month.
Automated analysis delivers the following results:
Recognizing most often watched and clicked products and categories (both for individual contact and for the whole base),
Identifying which products are viewed together (and clicked together), so for each product we can match ones that often go along with it (are viewed, clicked or bought with it).
Product Recommendation Engine and Next Best Offer Engine
Similar product most often clicked by other users
Similar product most often viewed by other users.
Dynamic e-Mails: How it works and how to implement them using our simple wizard
What is a dynamic email message? It combines traditional message template and modern technology of personalizing its content according to user’s behavior. It means that at the moment of sending system automatically picks products to be put in the message, basing on previously set rules. In E-commerce NextGen creating such messages has been extremely simplified. The creator allows building it easily step-by-step and setting the time of sending
User visits the website or a given URL
User doesn’t visit the website or a given URL for a pre-defined period of time
Website Product Recommendations: How it works and how to implement them using our simple wizard
Product recommendations utilize the same mechanisms as dynamic emails. They are implemented in the websites to present offer to visitors in the most personalized way. Products are personalized both for identified users (whose contact data and behavioral profile are collected in the system) and for anonymous users (basing on their current visit or on their whole history).
There is also a dedicated creator for such recommendations. Developing a new banner is easy, quick and intuitive. It produces a code that must be pasted on the website in the place in which you want your recommendation banner.