Available A/B/X tests and how it works
In the module, you can run an infinite amount of tests at the same time for any number of creations. To put your creation on the website, you need to paste a simple code generated by the system in the place when you want to display tested banner or form. SALESmanago will automatically count the number of the display according to your traffic.
Then it shows the creation and measures views and conversions (clicks for banners, filling in for contact forms and landing pages).
It allows you to test:
Banners– a set of graphics displayed on the website in a single frame,
Contact forms– any set of variants on the website, on pop-ups or sidebars
Landing Pages– various creations of the same landing page for a given campaign. It might be displayed as a part of an existing site or as a separate site hosted on SALESmanago’s or client’s servers
Dynamic banners– test various mechanics of suggesting products basing on behavioral profiles of anonymous and identified visitors. They’re most often displayed in the form of a frame.
How A/B/X test works?
No matter what do you want to test, preparing and running it looks the same – you only use different editors to design content. The process consists of the following steps:
Naming the test
Adding creations– you can import it from .zip file or create in drag&drop creator or in traditional HTML editor
Setting the end date of the test
Setting proportions of displaying creations during the test– in the range from 0 to 100%.
Setting proportions of displaying creations after the test – like above, but matching the effects of the test period
Pasting the generated code on the website
Monitoring– remember about possibility to track creation’s performance after the test, so you can react if it stops delivering results