WhatsApp FAQ

Our current WhatsApp integration supports template messages of the Marketing type only - this allows you to send approved promotional, informational, and personalized campaign messages directly to your customers via WhatsApp.

How is the total WhatsApp cost calculated?

The total monthly cost of using the WhatsApp channel includes the maintenance of one WhatsApp channel (phone number) and cost of messages sent, calculated in credits according to the estimated message volume per country. Extra messages are charged at the out-of-package rate per credit. Each additional channel (phone number) is billed separately.

What’s the difference between the Basic and Premium channel packages?

The Premium package offers a significantly higher message throughput - up to 1,000 messages per second. In the Basic package, the message delivery rate is lower - 80 messages per second.

Can one channel be Basic and another Premium?

No. All WhatsApp channels within the same account must be of the same type - either all Basic or all Premium.

Do unused credits roll over to the next month?

Yes. Unused WhatsApp credits roll over and remain valid throughout the entire period of integration - that is, for the full duration of your contract with SALESmanago.

Can the number of defined message credits for one country be transferred to another?

Yes. The received credit pool is global, which means it can be used across different countries.

Why would I need multiple WhatsApp channels?

If you want to send messages from different phone numbers — for example, to manage communication for multiple brands or business units — you can create additional WhatsApp channels.

Each channel operates independently and allows you to manage separate templates, analytics, and sender identities. Please note that each additional channel is billed separately.

How are consents managed in WhatsApp?

To send messages to contacts, they must have an active WhatsApp opt-in consent in SALESmanago. Otherwise, messages will not be delivered to those contacts.

The vendor is responsible for managing consents within the system.

Currently, it is possible to upload the appropriate contacts and consents via Contact Import or Contact Manager and soon also via API and a workflow tile.

If I already have a WABA account with existing templates, can I use them in SALESmanago?

Yes. Our system supports automatic two-way synchronization of templates.

This means that if a message template is created in SALESmanago, it will also be automatically assigned to the corresponding WABA account in Meta, and vice versa.

What is the difference between Template Messages and Session (Service) Messages?

Template Messages are pre-approved messages used to initiate conversations or send notifications outside the 24-hour session window. These messages are paid and must be approved by Meta.


Additional information regarding to templates messages are available:  Message Template Guidelines

 

Session (Service) Messages (not supported yet) are free-form messages that can be sent within an active 24-hour conversation window*, which opens when a user replies to your message. These messages are free of charge and do not require pre-approval.


*The 24-hour conversation window is the time period during which you can freely exchange messages with a user after they respond to your WhatsApp message. Each time the user replies, the 24-hour window resets, allowing continued communication without additional costs for message templates. Once the 24-hour period expires, sending any new message requires using a paid Template Message approved by Meta.